“If this is coffee, please bring me some tea; but if this is tea, please bring me some coffee.”
Growing up in the era where Maxwell House, Folgers and Taster’s Choice were considered coffee, it’s no wonder the world’s most ubiquitous drink became a milk-filled sugary concoction by mid-century with only a vague relation to the complex nuanced taste of real coffee. It was the space age – the age of Tang, freeze-dried, dehydrated everything. Something complicated made easy. Drink it black? Nearly impossible to do, and so nearly no one did.
But along came three guys –...